Jan 122013
 
(Photo courtesy of Fighters Only)

(Photo courtesy of Fighters Only)

Friday night The Joint at Hard Rock Hotel and Casino in Las Vegas, Nevada played host to the fifth annual Fighters Only MMA Awards. The awards focused on the best the world of mixed martial arts had to offer during the entire 2012 calendar year, with the 21 categories honoring fighters, media organizations, apparel companies, technical equipment, and much more. The winners though were determined by fan votes. Check out the full list of 2012 World MMA Awards below, and tune in to Fox Sports Net on January 20 to catch the ceremony broadcast. Continue reading »

Share
Jul 282012
 

(Photo courtesy of Invicta Fighting Championships)

—MAIN CARD (on InvictaFC.com)—

Shayna Baszler vs. Sara McMann: McMann via Unanimous Decision (29-28, 30-27, 29-28), Round 3, 5:00

Hitomi Akano vs. Alexis Davis: Davis via Submission (Rear Naked Choke), Round 2, 3:41

Liz Carmouche vs. Kaitlin Young: Carmouche via Submission (Rear Naked Choke), Round 2, 3:34

Ayaka Hamasaki vs. Lacey Schuckman: Hamasaki via Submission (Armbar), Round 3, 4:45

Raquel Pa’aluhi vs. Amanda Nunes: Nunes via Technical Submission (Rear Naked Choke), Round 1, 2:24

Sarah D’Alelio vs. Vanessa Porto: D’Alelio via Submission (Armbar), Round 1, 3:16

Barb Honchak vs. Bethany Marshall: Honchak via TKO (Punches), Round 2, 1:22

Julia Budd vs. Elina Nilsson: Budd via TKO (Strikes), Round 1, 3:49

Carla Esparza vs. Sarah Schneider: Esparza via TKO (Punches), Round 2, 4:28 Continue reading »

Share
Jul 272012
 

Shayna Baszler (black top) is just one of the big FMMA names that Invicta FC has managed to bring to their cage. (Photo courtesy of Sherdog)

The first and second cards of a burgeoning MMA promotion are always fun and games when a gimmick pays off. For Invicta Fighting Championship, the “gimmick” is the FMMA focus, and it is paying off well. Though Invicta isn’t the first FMMA focused North American promotion, it is the first to successfully market itself as such on a national level. Don’t misconstrue – “gimmick” is not a pejorative, it simply describes what FMMA is to Invicta in business terms, most particularly sales terms. The product they sell is MMA, the reason to buy theirs over others’ is that it’s all women. Much like a car lot offering a chance to win a free car after a test drive on Saturday, the real trick is turning the traffic that shows up for the gimmick into real customers. Invicta has the FMMA crowd, but that isn’t enough to sustain the brand. They also have hordes (relatively speaking) of casual fans who have logged into the free stream and locals who picked up a ticket that are there to take the test drive. Those people will need a quality product from the ground up if Invicta wants them to stick around.

Continue reading »

Share
Apr 282012
 

(Photo courtesy of Invicta FC)

Marloes Coenen vs. Romy Ruyssen: Coenen via Unanimous Decision (30-26, 30-26, 30-26), Round 3, 5:00

Jessica Penne vs. Lisa Ellis-Ward: Penne via TKO (Punches), Round 3, 2:48

Liz Carmouche vs. Ashleigh Curry: Carmouche via TKO (Strikes), Round 1, 1:58

Kaitlin Young vs. Leslie Smith: Bout ruled a Split Draw (29-28, 28-29, 29-29), Round 3, 5:00

Sarah D’Alelio vs. Vanessa Mariscal: D’Alelio via Submission (Punches), Round 1, 3:19

Sally Krumdiack vs. Sarah Schneider: Schneider via Submission (Armbar), Round 1, 3:01

Nicdali Rivera-Calanoc vs. Amy Davis: Davis via Submission (Kimura), Round 2, 3:47

Sarah Maloy vs. Michele Gutierrez: Maloy via Unanimous Decision, Round 3, 5:00

Randi Miller vs. Mollie Estes: Miller via TKO (Strikes), Round 3, 3:27

Ashley Cummins vs. Sofia Bagherdai: Cummins via Unanimous Decision, Round 3, 5:00

Cassie Rodish vs. Meghan Wright: Rodish via Submission (Guillotine Choke), Round 1, 0:36

Share