The UFC returns this Saturday with a highly Pay-Per-View worthy fight card to be broadcast for free in their fourth installment on the FOX network. “J-Lau” Joe Lauzon (21-7) and former WEC champion Jamie Varner (20-6-1) will meet in a promising lightweight match-up. The 205lbs. division is bound to get a new change in scenery as “Darth” Ryan Bader (14-2) meets former champion “The Dragon” Lyoto Machida (17-3) in the co-main event. PRIDE veteran and former UFC champ “Shogun” Mauricio Rua (20-6) and “The Truth” Brandon Vera (12-5) battle it out to close the night’s proceedings in the main event. As if three big fights were not enough, the card will begin with a welterweight showdown between previous The Ultimate Fighter titans as “Darkness” Damarques Johnson (15-10) welcomes “Quick” Mike Swick (14-4) back to the eight-sided cage. Each man is in dire need of a win and with the same task to set the pace for the main card, Swick and Johnson are poised to draw fireworks come fight night.
—MAIN CARD (on InvictaFC.com)—
Shayna Baszler vs. Sara McMann: McMann via Unanimous Decision (29-28, 30-27, 29-28), Round 3, 5:00
Hitomi Akano vs. Alexis Davis: Davis via Submission (Rear Naked Choke), Round 2, 3:41
Liz Carmouche vs. Kaitlin Young: Carmouche via Submission (Rear Naked Choke), Round 2, 3:34
Ayaka Hamasaki vs. Lacey Schuckman: Hamasaki via Submission (Armbar), Round 3, 4:45
Raquel Pa’aluhi vs. Amanda Nunes: Nunes via Technical Submission (Rear Naked Choke), Round 1, 2:24
Sarah D’Alelio vs. Vanessa Porto: D’Alelio via Submission (Armbar), Round 1, 3:16
Barb Honchak vs. Bethany Marshall: Honchak via TKO (Punches), Round 2, 1:22
Julia Budd vs. Elina Nilsson: Budd via TKO (Strikes), Round 1, 3:49
Carla Esparza vs. Sarah Schneider: Esparza via TKO (Punches), Round 2, 4:28
The first and second cards of a burgeoning MMA promotion are always fun and games when a gimmick pays off. For Invicta Fighting Championship, the “gimmick” is the FMMA focus, and it is paying off well. Though Invicta isn’t the first FMMA focused North American promotion, it is the first to successfully market itself as such on a national level. Don’t misconstrue – “gimmick” is not a pejorative, it simply describes what FMMA is to Invicta in business terms, most particularly sales terms. The product they sell is MMA, the reason to buy theirs over others’ is that it’s all women. Much like a car lot offering a chance to win a free car after a test drive on Saturday, the real trick is turning the traffic that shows up for the gimmick into real customers. Invicta has the FMMA crowd, but that isn’t enough to sustain the brand. They also have hordes (relatively speaking) of casual fans who have logged into the free stream and locals who picked up a ticket that are there to take the test drive. Those people will need a quality product from the ground up if Invicta wants them to stick around.
Bad Boy MMA Shorts for $25
Today on MMAHQ for $25 (normally $60) are the Bad Boy Matrix MMA Shorts.
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The UFC flopped completely for the first time in a long time as UFC 149′s Pay-Per-View card disappointed in a very big way. After a knockout-riddled, fast paced, and exciting preliminary card, the main card brought on a chorus of boos from the normally respectful Calgary crowd that perfectly harmonized with the internet rage buzzing on Twitter and other forum boards. Renan Barao (29-1) captured bantamweight gold against “The California Kid” Urijah Faber (26-6) in a solid main event that wasn’t enough to excuse the night before it. “The Barbarian” Tim Boetsch (16-4) snapped “Shango” Hector Lombard’s (31-3-1) long-standing winning streak in a contestable and contemptible Split Decision. Cheick Kongo (18-7-2) clinched his way to a victory over “The Savage” Shawn Jordan (13-4) that drew the ire of Dana White. “Bad Boy” Brian Ebersole (50-15-1) saw his winning streak shattered in a narrow Split Decision loss to James Head (9-2) that was also a subject of fan wrath, and “Deep Waters” Matt Riddle (7-3) impressed in the only main card bout that delivered as promised when he locked a third-round submission against “The Menace” Chris Clements (11-5). The prelims were good, the main card was bad, the fans were downright ugly, but here’s how the fighters themselves made out.
The following fight bonuses were awarded for UFC 149: Faber vs. Barao
Submission of the Night:
Matt Riddle (over Chris Clements) receives $65,000
Knockout of the Night:
Ryan Jimmo (over Anthony Perosh) receives $65,000
Fight of the Night:
Bryan Caraway and Mitch Gagnon each receive $65,000
Click here for the full list of UFC 149 results.