Earlier today, Bellator Fighting Championships (BFC) announced its new television partner starting in 2011 – MTV2.
The announcement came as a surprise to many, as for several months there has been speculation about who the MMA promotion would sign with for their next season; most recently the Fox Network’s FX channel was leading the pack as the most likely candidate.
Featuring some of the sport’s top competitors, Bellator brings a unique format of world-class fighting to fans with 12-week, eight-man (or -woman) tournaments in its respective weight classes. MTV2, which boasts the highest concentration of the coveted Males 12-34 demographic in cable television, will telecast two of BFC’s live tournaments per year in addition to a collection of special feature events.
Bellator CEO Bjorn Rebney said of the partnership, “We are thrilled to partner with MTV2 which has such a strong audience of hard-to-reach young guys. With a timeslot on a prominent nationally-distributed cable network aimed at young men, we now have the perfect platform to showcase our exciting, action-packed tournaments and fighters.”
The three-year deal starts with the kick-off of Bellator’s fourth season in January. The promotion’s new home station, which is estimated to reach 80 million homes a year, will air not only the latest fights but also those from previous seasons.